Up to 25,000 Sydneysiders are expected to experience wine, food and art from the Mudgee Region at the annual Pyrmont Festival to be held over 10 days from May 13.
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Now it its sixth year, the Pyrmont Festival’s partnership between the city and the Mudgee Region is attracting interest from other regions keen to replicate its promotional power.
The Pyrmont Festival offers visitors the chance to take part in wine dinners, tastings and art displays.
The highlight of the festival will be a two-day free headliner event in the city’s award winning Pirrama Park this Saturday and Sunday, featuring live music, local artists, rides and children’s entertainment, and a performance by Hi-5, as well as around 100 stalls where guests can sample wine and food.
Pyrmont Festival is a product of industry collaboration with Mudgee Region Tourism, Mid Western Regional Council and Mudgee Wine Grape Growers Inc, presented by Pyrmont Ultimo Chamber of Commerce with the City of Sydney
“Events such as this take Mudgee Region Tourism right to the heart of our target audience,” Mudgee Region Tourism chairman Russell Holden said.
“It definitely is a compelling way to engage with thousands of potential visitors and encourage them to skip town and make their next short break to the region.”
Event organiser Mike O’Malley said taking Mudgee to the heart of the regional tourism’s target market had translated into increased visitor numbers to local cellar doors by people eager for more of the products they sample at Pyrmont.
The City of Sydney has given a commitment to continue supporting the event until 2018, Mr O’Malley said.
“The Pyrmont Festival is helping to developing Pyrmont’s reputation as a dining precinct, so they can see the benefits of the event,” he said.
Mr O’Malley said other regional areas were now looking at how they could replicate the city/country partnership in their own areas.
Sydney Lord Mayor Clover Moore, a long-time supporter of the Pyrmont Festival, was among guests at the event launch recently.
Mayor Moore, a long-time supporter of the Pyrmont Festival, said the event is an outstanding example of a community-focused business and industry collaboration.
“The Mudgee region in Central NSW is one of the state’s oldest wine regions known for its fine food, excellent art, music, nature and history experiences. It’s a region perfectly matched with Pyrmont, an inner-city precinct that’s one of Sydney’s fastest-growing tourist, creative, cultural and dining destinations.”
“Mudgee Region Tourism has been supporting the festival for the past six years and will continue to support the event in partnership with Mudgee Wine Grape Growers and Mid-Western Regional Council.”
Participants from the Mudgee Region include Baker Williams Distillery, Blue Wren Wines, Botobolar Vineyard, Bunnamagoo Estate, Burnbrae Wines, Burrundulla Wines, De Beaurepaire Wines, di Lusso Estate, Farmers Daughter Wines, Gooree Park Wines, Heslop Wines, Huntington Estate, Moothi Estate, Mudgee Brewing Co, Mudgee Ridge Estate, Petersons Wines, Pieter Van Gent Winery, Queens Pinch, Quilty Wines, Robert Stein Winery, Rosby Wines, Slowfox Wines, Vinifera Wines, Walter Wines and Yeates Wines. Local producers supporting the event are High Valley Cheese Co, Linda’s Chilli Relish, Milnes of Mudgee, Mudgee Honey Haven, Murrungundy Pistachios, Spencer Cocoa and Wellstead Shrubs.
